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Our proudful contents are 100% self-developed.

Marketing & Branding

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Keyword
#Marketing #Branding #UX #Motivation #Viral_Marketing #Campaign #Super_User #Potential_Customers #Online/Offline

Who is it for?
It is intended for general consumer and user groups.


What is it?
We plan and develop experiential contents using gamification techniques to enable consumers to have a fun, unique, and distinct experience for products, services, platforms, spaces, or unique brand experiences, events, and campaigns. The gamification methodology utilizes game-based elements and strategies to maximize player participation and generate positive emotional responses through fun-ship and unexpectedness with direct experiences of making and acting on their own.


How is it planned and operated?
In the case of a branding project conducted with a renowned hotel in Jeju Island, we tried to clearly convey the basic philosophy and concept of the hotel to our customers and remind them of the differentiated experiences of restaurants, cafes, and design shops as well as all the services provided in the hotel. In addition, the fantastic regional characteristics and tourist elements around the hotel were also emphasized, and it was developed with a genre called the big game. The hotel has held its program for 3 consecutive years.
Many other companies are effectively planning and conducting marketing / branding programs and consumer (user) experiences using gamification. For more details, please contact us!

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theplaycompany
add. 06222 6F Arena Bld., 425, Eonju-ro, Gangnam-gu, Seoul, Korea    tel. 82 2 545 7234     fax. 82 2 545 6230     mail. info@theplaycompany.co.kr
Corporate registration number. 592-86-00430     CEO. Yoon Jung Kang

© 2022 theplaycompany all rights reserved

theplaycompany
add. 06222 6F Arena Bld., 425, Eonju-ro, Gangnam-gu, Seoul, Korea
tel. 82 2 545 7234     fax. 82 2 545 6230
mail. info@theplaycompany.co.kr
Corporate registration number. 592-86-00430
CEO. Yoon Jung Kang

© 2022 theplaycompany all rights reserved